One in a Lemon
A local business brings a community together with the power of k-pop & anime on the south side of Austin, TX!
Located at Cherry Creek Plaza in the very corner of the shopping mall.
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Refreshing the brand’s design system by using cuteness, community, & joy to push more awareness of the brand in multiple digital formats and in physical spaces.
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Reconstructing the design system to be coherent and clean for customers to recognize the brand & attract newcomers to the shop.
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Brand Identity System, Custom Illustration, Social Media, Content, Branded Merchandise, Campaign, Brand Guidelines, Signage & Way Finding
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Target demographic would be people between the ages of 15 to 25. These people usually have a bubbly personality and knowledgable about internet culture, anime & music. Hobbies would tend to reading books/manga, hanging out with friends, and drawing art.
